While a local electrician/remodeler was installing new heaters in our office just before Christmas, he pondered aloud, "I see trucks for other electrical companies in this neighborhood all the time. How do people hear about them? I want them to come to me first."
He lives in this neighborhood, so that's a reasonable request.
He just upgraded to a brand-new van -- that tall European kind with the funky shape that attracts attention. And it's white instead of the blend-in brown of his previous, run-of-the-mill van.
This van is his creative concept. If used consistently and maximized to the nth degree, it can be the one element at the center of his publicity efforts.
I suggested he not park the van at home at the end of every day, but instead at different locations around the neighborhood and then walk home. Not a big deal. And that he look into sponsorship of events in the neighborhood where his van can be visible. His greatest promotion is that van, even more than social media.
What asset do you have that you're not maximizing??