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Content (Original) Is King (Again)

And who says? Google.

If your Web site contains reconstituted content from other web pages, or even lots of links to content at other pages, your ranking in the Google search algorithm has now slipped quite a bit lower.

According to news reports, Google wants to goose the value of the Web by kicking back search results that are of more value to the customer. (See The Washington Post)

Web sites set up over the past few years that reconstituted existing content just as a way to build more pages to improve search engine ratings won't be able to pull that stunt again.

If you want your Web site to do well in the ratings, hire a good writer to create original, helpful, inspiring, engaging and *valuable* content for your customers.

They'll thank you for it and Google will reward you.